Ali Zhetpis
Product Designer
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EnerGo icon

EnerGo

A 0→1 charging app for a market where EVs arrived before good software did.
Researched, designed, written, and shipped in 3 months

Period2025 · 3 months
RoleLead Product Designer
ScopeResearch, UI/UX, UX Writing, CJM, Design System, Prototyping
PlatformiOS & Android
EnerGoEnerGo charging station
EnerGo app icon on a phone home screen

Process

week 1-2week 3-4week 5-6week 7-8week 9-10week 11-12
1Research2Ideation3Wireframes4Prototype & Testing5UI Design

Jobs To Be Done

Every pain answered

Customer journey

Low Battery

Range anxiety

→ Live map surfaces
the nearest options

Search

Which one is free?

→ Status is hidden or stale

Decide

Fear of a taken spot

→ Charge % shown
on busy connectors

Reserve

No certainty

→ Book a connector,
10-minute hold

Travel

Getting there

→ One-tap route
in your navigator

Connect

Which connector?

→ Guided in-flow

Charge

How much, how long?

→ Charge % shown
on busy connectors

Pay & Leave

Stuck balances

→ Auto-pay + receipt

The core path, end to end

User flow

Open appMap · online / freePick stationBook connectorRouteScan / select connectorSet limit · money · kWh · % · timeCharge · live statusAuto-pay from walletReceipt

Structure before style

Wireframes

Find a station wireframe

Find a station

Pick a station wireframe

Pick a station

Pick a connector wireframe

Pick a connector

Set up the charge wireframe

Set up the charge

Connecting wireframe

Connecting

Charging wireframe

Charging

From findings to screens

Designing the flows

Onboarding

Phone number, and nothing else

Just phone + OTP. No password, no PIN. Competitors stacked all three and lost users at the door

Home · Map & list

Availability is the product

Map and list share the same live data, one swipe apart, because drivers split 50/50 on how they search. Filters ask only what matters: connector, power, online, free

Booking

Designed against the occupied station

Reserve a connector, watch the countdown, arrive certain. Only 3 of 8 competitors offered this at all

Order

Four ways to say how much

Drivers think in money, kWh, percent, or minutes. The screen speaks all four, plus one-tap "charge to 100%". One simple choice, not a settings panel

Wallet & payments

A wallet that speaks the local rails

Top up through Click, HUMO, or Uzcard, with no punishing minimums and the balance always visible. Every session settles cleanly, so drivers never wonder where their money went

Typography & Colors

Medium

Semibold

Bold

Inter

AaBbCc
01234567
{(!@#$%&*?)}
#FFFFFF
#F5F5F5
#2BB637
#4E81EF
#111827
#0F1012

Core Components

Connectors

Select connector bottom sheet component
Live charging session gauge

Live Session

Recipe component

Invoice

Available status badgeConnected status badgeReserved status badgeUnavailable status badge

Status Badges

Active booking station item

Active Booking

Tab bar component

Navigation Bar

Thanks

for watching